Recruiting drug reps
This is too funny
Anyone who has seen the parade of sales representatives through a doctor's waiting room has probably noticed that they are frequently female and invariably good looking. Less recognized is the fact that a good many are recruited from the cheerleading ranks.I don't want to minimize the problems with drug reps, free gifts, etc. but I'd say the reps I deal with don't necessarily fit this stereotype. Roughly half of our reps are men and they range from attractive to regular guys. Of the women, many are married with kids (many of the men are too) and while not unattractive I don't think they were selected on looks alone (with possibly one exceptinon). Without exception, however, the good reps do have a cheerleader's personality. They are persistent, enthusiastic, and always upbeat, which I find unbearable.
Known for their athleticism, postage-stamp skirts and persuasive enthusiasm, cheerleaders have many qualities the drug industry looks for in its sales force.
Also note that the article is pretty light on actual data. They talk about several individual cheerleaders who've gone on to be drug reps, then quote someone who started a company to match cheerleaders with drug rep jobs saying he knows of hundreds of examples. Of course, he is not exactly neutral on the issue