Dr. Andy

Reflections on medicine and biology among other things

Wednesday, September 07, 2005

All about marketing

From a BMJ review of increasing patient safety:
In another effort to bring the issues to the forefront, the Institute of Medicine established its quality of care in America committee. In late 1999 the committee’s first report, To Err is Human, was released. Unlike previous reports on quality, which had been directed at elected representatives, healthcare leaders, and professionals, the key audience for this report was the lay public. In effect, it was direct marketing to patients about medical errors. The impact was tangible, with near saturation coverage in the media for almost three days.
Reference: Elwyn and Corrigan BMJ.2005; 331: 302-304.

1 Comments:

At 12:24 PM, Anonymous Anonymous said...

Fantastic blog you have here, I have a website that you
might find interesting, on how to get people to see
your web blog free. We have a list of over 200 free to submit directories
Stop by let me know what you think of it.
free directories

 

Post a Comment

<< Home